How near real time data can help improve visibility

19.3.2017 - 6 minutes read

How near real time data can help improve businesses through the power of data efficiency

Effective and strategic use of data can be used to optimize today’s digital business; this can be a competitive advantage for retailers if the right technology is applied. Today, businesses can harness the power of customer, product and order data to achieve better efficiency and increase conversions. IT infrastructure is undergoing an industry wide, trans-formative shift toward SaaS applications and cloud platforms. At the same time, the increasing pace of business is driving the need for more real-time data processing.


Traditionally businesses have used middle-ware as a way to connect data between systems. Middle ware or point-to-point data movement is sufficient until the organization would like to update multiple systems with the same information.  With today’s rapid increase in cloud applications, connecting one single set of data to multiple applications is becoming a real challenge. Fortunately, an IPAAS system has the capability to act as a data hub enabling multiple systems to be updated at the same time. By using an IPAAS system merchants can map and control data flows between applications. DSYNC provides ready made connections to common applications.

Key Ways to Improve Efficiency Through Data Synchronization:

Customer Data:

When customer information is changed in one system, data synchronization can help to ensure the changes are reflected automatically within all other systems.  As an example, say a customer changes their address or email either online or via a CRM; the change can be synchronized to multiple systems including databases, email lists, point of sale, shipping systems even to loyalty programs. By synchronizing data across the network, businesses can provide better visibility and accuracy.

Product Data:

Stock quantity and location visibility can be harnessed to push decisions and upsell opportunities. Today’s digital world offers a wide variety of sales channels where savvy retailers sell across multiple marketplaces. Many retailers operate multiple stores, multiple warehouses or multiple distribution centers requiring stock quantities to be kept up to date. Data integration of systems can enable better efficiency by synchronizing product SKU’s. Where inventory is synchronized, there is more accuracy for correct margin and stock availability.

Order Data:

Data Synchronization can be used to manage the flow of sales and transaction data between website, accounting or point of sale, through to the fulfillment stage. When items are sold either online or in store, existing systems can be notified and updated accordingly. Location based inventory has always been a challenge with many merchants estimating the stock on hand across different channels. With data synchronization, systems can communicate at a store, distribution center, website, channel and a point of sale perspective, to gain better visibility across the operation.

Hybrid Automation

In many cases, some platforms only have the ability to generate CSV’s or spread sheets. The process of uploading the files to multiple locations can be time consuming and prone to human error. An IPAAS system like DSYNC can be used to automate the upload process, transform the data to the right format and distribute to multiple end points. Integration PaaS delivers a combination of the capabilities generally found in enterprise service buses, data integration tools, B2B gateways, managed file transfer products and API management platforms.

Key things to look for in a data synchronization provider include:

Flexibility and ease of use – always ensure the platform is easy to use. Drag and drop and no-programming functionality are important for ease of use long term.

Universal system connections – ensure the provider is agnostic and can connect multiple programming languages; otherwise you may have problems later down the track.

Affordable and transparent pricing – factor in data usage and ongoing fees.

Performance and speed- data needs to be in near real-time for accuracy.

Bi directional two-way processing – the ability to push and pull information in both directions if the system connected permits saves time and effort.

SDK (DSYNC Software Development Kit) ensure the platform provides sufficient scale to build your own asset if necessary.


DSYNC is an IPAAS system built to connect disparate systems together.

DSYNC is a key enabler of the data-driven enterprise where data is becoming a strategic asset. The platform enables customers in any industry to improve business performance by using their data to create new insights and to automate business processes and provides an intuitive dashboard for mapping and setting data attribute rules for exchanging data between systems.

DSYNC is an IPAAS vendor tackling the 500 billion dollar challenge that is system integration. The platform reduces the risk of one to one middle-ware and provides operators with the flexibility to control the flow of data. The drag and drop system pushes and pulls data bidirectionally in near real time, giving businesses a secret weapon when joining disparate systems.

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